by Karen Bonanno Promotion is about saying who you are, what you do, for whom, when and how. It tends to be a one-way communication that includes activities to promote the school library and teacher-librarian to the school community members.
Karen Bonanno provides a series of advocacy activities that can help school library staff influence policy, advising that to bring about change requires consistent and persistent effort to shift perceptions. She advocates maintaining regular positive activity which can be supported by strategies such as identifying a memorable message, capturing killer statistics, gathering startling facts and statements and leveraging the network.